Thursday, 8 May 2014

Youtube link to final animation

Rationale:

Our interpretation of Kaitiakitanga/sustainability is the idea of a society revolved around over-consumption. We want to encourage individuals to respect and appreciate the environment around us through involvement in their surroundings, contributing to a sustainable planet. “Whirlwind” is based upon Bronte’s brochure “The Wellington Markets.” We chose the Harbourside Market to be our focus, and emphasised the concept of sustainability through the waste that the market produces at the end of the day.

Our animation portrays four foods that are offered to the main character (a symbol of humankind) and are rejected, resulting in a pile up of waste. The slow transition from bright and blissful to dirty and dull reflects us as humans and our tendency to not realize the damage we are causing until it’s too late. We see changes in our environment as minor right up until the last minute when the consequences have started to take place.


Our artist model Andy J Millar uses black outlines and bright colours in his illustrations to portray a positive message to the viewer. We took this idea and reversed it, making colours less saturated and adding imagery with negative connotations such as skulls to make the atmosphere go from one extreme to the other. The twitching, growing and changing colours in the background suggest an environmental utopia. However when the waste builds up these movements slow and come to a stop as the privileges of a healthy environment have been removed. From this point the planet (represented by the background) has become a wasteland with the monster (death) taking over. If we do not consider our actions in the environment, the consequences will kill us.

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